JOURNEY OF A COSTUME
THE AUSTRALIAN BALLET x QANTAS
Rattle the Cage was commissioned by The Australian Ballet and Qantas - one of the Ballet's principal partners - in February of 2018 to create a piece of slick, inventive content to promote Murphy, TAB's tribute to celebrated Australian choreographer Graeme Murphy; who makes a brief appearance in the video!
In collaboration with the Ballet's digital team - who were keen to explore content angles focussing on the designs for Murphy's reimagining of Stravinsky's Firebird - we conceived the idea of following a piece of costuming throughout it's journey from storage to stage.
Directed, shot and cut with a sense of constant motion, and propelled along by the percussive swing of Altair's track Planete, the piece was exceptionally well-received across both brand's social networks, as well as being utilised as in-flight advertising by Qantas in the lead up to and during the Murphy season.
'Journey of a Costume' went on to be nominated for Best Use of Film Craft/Best Execution at the 2018 Mumbrella Entertainment Marketing Awards.